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Corporate Training for Digital Marketing in New Delhi
Digital Marketing Overview
- What is marketing?
- What is Digital Marketing?
- How Digital Marketing wins over Traditional Marketing?
- Understanding Visibility on Digital Media
- Visibility planning & Visitor's Engagement Planning
- Understanding Inbound & Outbound Marketing
- Digital Media Planning & Execution
- Digital Marketing for B2B & B2C Industry
- Understand Competitor's Analysis in Detail
- Understanding types of Digital Marketing Objectives.
Understanding Search Engine Optimization
- Types of SEO Techniques
- Understanding SERP
- Understanding Pre SEO Auditing Concept
- Important SEO Audit Tools (Live Practice)
- SEO Audit Report Preparation
- What Is Keyword
- Types Of Keywords
- Understanding Keywords Research
- Keyword Planning & Distribution
- Understanding Keyword Density
- Role Of Keywords In Web Content
- Smart Keyword Stuffing Techniques (Live Practical Implementation)
- Understanding Local & National SEO
OnPage SEO (Guidelines | Practical Implementation)
- Introduction to OnPage SEO
- Understanding Website Meta Tag Optimization
- Live Implementation Of 24+ Expert Secret Rules
- Website Structure Optimization
- Smart Way of Using & Writing Title, Keyword, Description Tag Content
- Visitor's Engagement Through Effective Content Planning
- Keyword Distribution on The Web Page
- Internal External Linking Concept
- Page Naming | Permalink | URL Structure
- Website & SEO Content Planning & Writing
- Alt H1 To H6 Tags
- Open Graph Techniques
- Content Optimization Techniques
- W3C Validation
- Keyword Stuffing Vs Keywords Placement
Off Page SEO (Live Tools Creative Ideas)
- Understanding Off Page SEO
- Social Media Page Creation Social Connectivities
- Different Type of Link Building
- Link Building Guidelines
- Understanding Submission & Promotion Guidelines
- Understanding Backlinks & Its Importance
- Blog Creation Setup Affiliate Linking
- Social Book Marketing Smart Techniques
- Article Writing & Submission
- Press Release Submission
- Directory Submission
- Forum Submission
- Image Sharing
- Document Submission
- Ad Posting
- Smart Content Marketing Techniques
- Web 2.0 Submission
- Guest Posting
- Competitor's Back Link Watch & Smart Analysis
- Quality Backlink Generation Techniques
- Backlink Generation Platforms Worldwide
- Unique Way Of Submission & Promotion Activities
- Understanding Quality Parameters Before Creating Backlinks
- Understanding Page Authority | Domain Authority | Page Rank
- What Is Web Popularity
Google Adwords & PPC Advertising
- Understanding Google Inorganic (Paid Results)
- Understanding MCC (My Client Center)
- Introduction of Google AdWords & PPC Advertising
- Setting Google Adwords Account
- Understanding Structure Of Google Adwords (Campaign, Ad Groups, Keywords)
- Understanding Adwords Algorithm For Different Advertising Networks
- Introduction Of Search & Display Network For Advertising (Live Campaign Building)
- Understanding Available Advertising Campaigns (Video, Mobile, ECommerce, Etc)
- Understanding Important Concepts & Terms In Adwords
- How Google Decides Ad Rank
- What Is Quality Score & Its Importance In Ad Rank
- Understanding Live Campaign Terms Like Bid, Budget, Scheduling, Delivery Methods, Targeting, Etc.
- Understanding Marketing Objectives
- How A Wrong Marketing Objective Can Be An Example Of Worst Campaigning (Examples)
- Techniques Of Picking Right Ad Campaign For Decided Marketing Objectives
- Role Of Landing Pages In Campaigning
- Performance Tracking Of Landing Pages
- Learning A/B Testing For Getting High ROI
Search Network Ad Creation & Display Network
- Using Keyword Planner InDepth
- How To Create AdCopy and Its Use
- Understanding Search Network InDepth
- Different Types Of Search Engine Campaigns
- Dynamic Search Ads, Product Listing Ads
- Understanding Google Merchant Center (Understanding Algorithm Practically)
- Learning Different Type Of Targeting Methods
- Understanding Different Bidding Strategies In Adwords (Manual, Auto) & Advanced Campaign Level Bidding Strategies
- Understanding Different Types Of Keywords
- Learning Different Ad Extensions (Practical Implementation)
- What Is Display URL & Destination URL (Conceptual Differences)
- Creating & Picking Suitable Adgroups To Ad Campaigns
- Understanding CTR (Techniques To Increase CTR)
- Importance Of Negative Keywords In Campaigning
- Techniques To Increase Quality Score
- Understanding CPC (Techniques To Decrease CPC)
- Competitor's Research & Performance Evaluation
- Performance & Conversion Tracking
- Display Network Advertising
- Understanding Display Campaign Types
- Live Display Campaign Creation
- Learning Campaign Setting & Advance Level
- Campaign Level Advance Setting
- Understanding Ad Placements & Its Strategies
- Using Display Planner Tool
- Learning Text Ads and Banner Ads
- Learning Remarking Techniques
- Setting Remarking Campaigns
- Understanding Custom Audience For A Campaign
Social Media Marketing
- Understanding Social Media Network
- Understanding Popular Social Media Platforms
- Understanding Social Media Marketing Algorithm
- Learn Creating Fan | Business Pages
- Learning Fan | Business Page Management (Branding Content Distribution OnPage)
- Uploading Contact List For Invitations
- Fan Page Marketing Strategies | Page Content Planning
- Learning Facebook Advertising
- Facebook Viral Content Marketing
- Learning Techniques To Increase Fans On Page
- Understanding Different Facebook Pages Category
- Social Selling Concept
- Understanding Social Sharing
- Understanding Social Tagging
Graphic Designing Training
- Understanding Creative Designing Skills
- Social Media Creatives Design
- Banner Logo Infographic Designing
- How To Earn Online As A Graphic Designer
Facebook Advert Campaigning
- Setting Facebook Advert Campaign
- Understanding Facebook Marketing Objectives
- Ad Creation Steps For Different Marketing Objectives (Live Campaign Creation)
- Conversion Tracking & Performance Evaluation
- Learning Different Important Campaign Related Settings
- Targeting Strategy (Most Specific Targeting To Get High ROI)
- Creating Live Campaigns For Facebook
LinkedIn Advertising
- Understanding LinkedIn Network (Company Profile Vs Personal Profile)
- How LinkedIn Network Is Different From Other Social Media Platforms
- Understanding LinkedIn Groups (Secret Tips On Group Posting & Submissions)
- LinkedIn Post Publishing
- Advertising On LinkedIn Network
- Text and Display Advertisement
- Content Publishing Techniques
Twitter Marketing
- Understanding Twitter Platform For Advertising & Promotion
- Campaign Advertising On Twitter
- Important Twitter Marketing Tools (Live Implementation)
- Understanding Twitter Cards
Video Youtube Marketing
- Understanding Scope In Video Platform
- Video Vs Other Ad Formats
- Setting Up Youtube Channel
- Learning Channel Customisation
- Understanding Creator Studio
- Understanding Youtube Algorithm
- Earning From Youtube
- Video Ranking Techniques
- Video Content Planning Training
- Youtube Channel Optimisation Techniques
- How To Plan Viral Topics For Youtube Channel
- Important Youtube Policies To Understand Before You Start
ECommerce Marketing
- Understanding ECommerce Website Functionalities
- Online Buyers Behavioural Study
- Setting ECommerce Marketing (Product Listing & Shopping Ads) Campaign
- Understanding Merchant Account, Add To Cart Value
- ECommerce SEO Techniques
- ECommerce Market Potential In India
- Setting up WordPress ECommerce Store
Content Writing & Marketing
- What Is Content?
- Understanding Content Marketing
- Content Writing Training
- Type Of Content and Its Impact On the Audience
- Smart Keyword Placement Tricks In Content
- Keywords and Content Idea Generation Techniques
- Understanding Authority Blog & Monetisation Process
- Who Are Content Influencers
- Content Marketing According To Specific Business Segments
- Understanding Second Customer
Online Reputation Management
- Understanding Online Reputation Management
- Demand Of ORM In the Industry
- Brand Review Management Techniques
- Important Tools For Monitoring ORM
- How To Deal With Negative Reputation
Affiliate Marketing
- Understanding Affiliate Marketing
- Learning Successful Earning Methods In Affiliate Marketing
- Important Key Skills To Become Successful Affiliate Marketer
- Understanding Functioning Of Leading Affiliate Marketing Agencies
- Learning Important Tools & Working Methods Before You Start Affiliate Marketing
- Case Study On Successful Affiliate Marketing Campaigns
- DayNight Money Making Techniques As A PartTime Affiliate Marketer
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