Module 1
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What is Marketing
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What is Difference between Conventional Marketing and Digital Marketing
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Introduction of Digital Marketing
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Famous Tools for Digital Marketing
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Pre Requisite of Digital Marketing
Module 2
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Introduction of Marketing Fundamentals
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How to reach Target Audience
Module 3
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Market Research
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Importance of Market Research
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Online Survey and Form and Creation
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Survey Analysis
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Quiz and their Strategy
Module 4
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Website Design
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Build your website
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Wordpress Vs. Wix and Weebly
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How to purchase domain
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How to verify WHOIS Information
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How to add Pages, Post, Menus and Widget
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WordPress Themes
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WordPress Security and With Plugins
Module 5
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Search Engine Optimization
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Components of Search Engine Optimization
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Google Algorithms
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Google Results Page
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Panda, Penguin, Humming Bird & Pigeon
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Latest Updates in Google
Module 6
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Keyword Research & Competition
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Introduction of Keyword Research
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Types of Keywords
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Keyword Research Methodology
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Business Analysis & Categorization(Product Listing Optimization)
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Google Keyword Planner
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Market Research and Analysis
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New keywords Ideas
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Competition Analysis
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Finalizing Keyword List
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On Page Optimization (Header Tag H1, H2 Optimization)
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Internal Linking
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Creation of New Optimized pages
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Check Duplicate Content
Module 7
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WebMaster Tools
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Verification Process in GWMT
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Selection Target Location
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OnPage Analysis Methodology
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Website Speed
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Domain Name in SEO
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URL Optimization
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Title Tag Optimization
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Meta Tags Optimization
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Content Optimization
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404 Crawl Errors Resolution
Module 8
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Sitemaps Generation
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Using Robot.txt in Site creation and Optimization
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XML sitemap creation and submission in Google
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URL Redirecting Techniques
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Canonical Links
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Rich Snippets
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Link Building
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Types of Linking Methods
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DoFollow Vs NoFollow
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Link Building Guidelines
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Directory Submissions
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Local Business Directories
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Social Bookmarking
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Using Classifieds for inbound traffic
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RSS Feed Creation(Only in WordPress)
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W3C Validation
Module 9
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Social Media Profile Creation
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Ad Words and Paid Marketing
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Video Promotions and Sharing
Module 10
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Email Marketing
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Email Set Up
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Mail Chimps
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Email Writing Tips
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Email Scheduling
Module 11
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Off Page SEO
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Social Bookmark Writing and submission in StumbleUpon, Digg, Delicious, Reddit, etc
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Google Local Listing Creation
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Listing in Popular local yellow pages
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Blogging and Posting
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Article Writing and Submission in Business Directories
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Classified Ads Writing
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Classified Ads Submission
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Blog Creation in Wordpress and Blogger
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FAQ Writing, Guest Blogging, Blog Commenting and Review Writing
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Posting in High PR QA sites Quora, Yahoo Answers
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Postings in Top review sites – SiteJabber,Trustpilot
Module 12
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Keywords Ranking Report
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Source wise traffic Report
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Location based Traffic Report
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Traffic from Devices Report
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Goal Conversion Report
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Backlinks Check Reports
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Queries Search Report
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Pages Indexed Report