DIGITAL MARKETING

Module 1

  • What is Marketing
  • What is Difference between Conventional Marketing and Digital Marketing
  • Introduction of Digital Marketing
  • Famous Tools for Digital Marketing
  • Pre Requisite of Digital Marketing

Module 2

  • Introduction of Marketing Fundamentals
  • How to reach Target Audience

Module 3

  • Market Research
  • Importance of Market Research
  • Online Survey and Form and Creation
  • Survey Analysis
  • Quiz and their Strategy

Module 4

  • Website Design
  • Build your website
  • Wordpress Vs. Wix and Weebly
  • How to purchase domain
  • How to verify WHOIS Information
  • How to add Pages, Post, Menus and Widget
  • WordPress Themes
  • WordPress Security and With Plugins

Module 5

  • Search Engine Optimization
  • Components of Search Engine Optimization
  • Google Algorithms
  • Google Results Page
  • Panda, Penguin, Humming Bird & Pigeon
  • Latest Updates in Google

Module 6

  • Keyword Research & Competition
  • Introduction of Keyword Research
  • Types of Keywords
  • Keyword Research Methodology

  • Business Analysis & Categorization(Product Listing Optimization)
  • Google Keyword Planner
  • Market Research and Analysis
  • New keywords Ideas
  • Competition Analysis
  • Finalizing Keyword List
  • On Page Optimization (Header Tag H1, H2 Optimization)
  • Internal Linking
  • Creation of New Optimized pages
  • Check Duplicate Content

Module 7

  • WebMaster Tools
  • Verification Process in GWMT
  • Selection Target Location
  • OnPage Analysis Methodology
  • Website Speed
  • Domain Name in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • 404 Crawl Errors Resolution

Module 8

  • Sitemaps Generation
  • Using Robot.txt in Site creation and Optimization
  • XML sitemap creation and submission in Google
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • Link Building
  • Types of Linking Methods
  • DoFollow Vs NoFollow
  • Link Building Guidelines
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for inbound traffic

  • RSS Feed Creation(Only in WordPress)
  • W3C Validation

Module 9

  • Social Media Profile Creation
  • Ad Words and Paid Marketing
  • Video Promotions and Sharing

Module 10

  • Email Marketing
  • Email Set Up
  • Mail Chimps
  • Email Writing Tips
  • Email Scheduling

Module 11

  • Off Page SEO
  • Social Bookmark Writing and submission in StumbleUpon, Digg, Delicious, Reddit, etc
  • Google Local Listing Creation
  • Listing in Popular local yellow pages
  • Blogging and Posting
  • Article Writing and Submission in Business Directories
  • Classified Ads Writing
  • Classified Ads Submission
  • Blog Creation in Wordpress and Blogger
  • FAQ Writing, Guest Blogging, Blog Commenting and Review Writing
  • Posting in High PR QA sites Quora, Yahoo Answers
  • Postings in Top review sites – SiteJabber,Trustpilot

Module 12

  • Keywords Ranking Report
  • Source wise traffic Report
  • Location based Traffic Report
  • Traffic from Devices Report
  • Goal Conversion Report
  • Backlinks Check Reports
  • Queries Search Report
  • Pages Indexed Report
Download Syllabus Here